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Water is becoming a high-stakes business where there's money to be made everywhere you look -- from greasy wool to...

Whether it's a soda can, a car, a doll, a fragrance, a smartphone, or laptop, your brand needs to be smashable--instantly identifiable via its shape, design, copy, contours, and even navigation. Think this all relies on the logo? Think...

It's not just ADD-addled teenagers stabbing at their smartphones while "watching" TV anymore -- it's all of us. (What does refreshing my Twitter feed do to improve my experience of watching 30 Rock? Don't ask.) Meanwhile, "web TV" experiments...

The students, alumni, and professors at MIT are a brainy -- and busy -- bunch. To mark the university's 150th year, we tracked a handful of smarty-pants with ties to the...

Forgetting someone's name is socially embarrassing, but in business it can be disastrous. Here are five ways to remember names from memory expert Bob...